It theoretically and sometime actually has good capabilities for tracking your organic traffic and keeping track of changes if the data was actually current and there wasn't tons of errors accessing it. It is nice that it supposedly is in real time.

Whether we're monitoring 100 keywords or 5.000, it's always easy to understand how an SEO project is going via SEOmonitor's Visibility Score metric. The score measures the actual impact of ranking changes, taking into account the various features that each query can trigger in the search results. Combined with the app's ability to connect keywords to conversions and revenue, it makes it easy for both us and the clients to monitor and understand our SEO efforts and results.

1) The distillation of a single metric, Visibility Score, across a basket of keywords, for both desktop and mobile search, trended over time for your domain. It helps SEOs avoid overwhelm with all the different ranking measurements it's possible to track. 2) The logic that joins Google Analytics with Google Webmasters (Search Console) data to provide a good-as-it-gets overview of search rankings' contribution to traffic. 3) The research tools and 'Opportunity Score' metric to help prioritise which keywords to aim for. 4) The speed at which the company is innovating and adding new features, and responding to changes in the industry and the way Google provides its data 5) The customer support and responsiveness to needs. First class onboarding by phone and ever-present help over Intercom.