The integration with Google Search Console and Google Analytics is amazing, also the ability to understand the split of Brand/Non-Brand traffic is really quite cool to share with marketing teams. I also found the forecasting feature saved several days of work when pitching for new clients or making business cases on launching new sections within an existing website.

It takes the best features of some of the more well known tools on the market, and houses them in a single platform without the bits you don't need. And it does so for a fraction of the price! The interface itself is intuitive and it has some great little functionality such as the forecasting tool and the auto detecting of links and content you have produced.

I love how responsive the team are to requests. They are also quite an underrated tool still which gives me an advantage as a search marketer.