There are several aspects:keyword categoriation/grouping, easy in-app SERP analysis to identify competitors ranking changes, relatively strong and accurate forecasting abilities when tested, additional info SERP rich snippet onpage (e.g., featured, products, FAQs, etc), easy to pause, archive and revive SEO campaigns, good break down of branded / non-bbranded traffic. Helpful tool, previously used GetStat for keyword tracking which also had great capabilites but found this to be more user friendly, especially for junior team members or account managers.

We recently transitioned to SEOmonitor from our previous provider, and the experience has been seamless. The team at SEOmonitor handled the migration flawlessly, ensuring there were no disruptions to our workflow. The product itself is exceptional. It offers comprehensive keyword tracking and in-depth keyword research tools. The forecasting feature is particularly impressive, allowing us to make data-driven decisions with confidence. We're very happy with our decision and highly recommend SEOmonitor to anyone looking for a robust SEO solution.

The thing I like best about SEOmonitor is how much detail and insight it offers. There so much insight in the performance of any keyword or page you could spend your whole campaign following just these kinds of hints.