I can create sophisticated email marketing campaigns. I'm able to plan my launches. I've been able to generate more sales because of this. The team are also superb - helping me with my requests very quickly. I'm barely scratching the surface as far as using the software to its fullest extent.
A special mention to the recently launched Drag and Drop editor that has made designing beautiful looking responsive emails really easy.
List segmenting has been made very intuitive and easy too.
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