I cannot say enough good things about Mike Myers. He is an incredibly talented sales trainer and can also walk the walk. So many sales trainers that I've met have never sold. Mike is a masterful seller and just fun to be around. He's energetic, hilarious, and captures the audience immediately. He's been a mentor to me and I appreciate all that he's taught me over the years.
Outside of Mike, I love how Psychology concepts are incorporated into the methodology. One of the most useful things I learned in Sandler is the negative reverse. If a customer objects to anything, instead of trying to defend your position, you go *more* negative than them. This neutralizes them -- even if they don't change their mind, you generally get to the truth.
Sandler also taught me the "reverse" for handling objections. The idea is simple - don't make assumptions about what a question means, Instead of jumping straight to an answer.
This methodology works with whatever sales process you have. It's not an either / or. It is a framework that will help your reps execute on the steps of your sales process more effectively. Sales Process is WHAT to do (e.g., discovery call, then demo, then POC). Sales Methodology is HOW you do it (Sandler).
The best part of Sandler is our lead trainer Mike Myers and the solid foundation of the Sandler Training approach. Its a sensible, tactical approach led by an incredible teacher.
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