The most helpful part of Sandler is the reinforcement aspect of their training. Sandler is big on consistent in-person training, as opposed to 1 or 2-day boot camps. They are firm believers that short term training, is only good for one thing - short term results! If you want long term success in sales, one must have consistent, repetitive hands-on training to keep you on the road to success.
What I like best is that Sandler takes the traditional methods of selling (badgering people with features and benefits to try and convince them what is best for them), and replaces it with a Doctor like approach to diagnose people’s situations, and help them “self discover” if and how you might help them. Sandler teaches you to maximize opportunities with questioning strategies that build credibility and surface pain points, that result in more conversation control.
Connection. We simply connected with the methodology and with our consultant (Dave Hiatt). You have to make any system your own for it to work, and Sandler and Dave were the perfect mix of existing process and flexibility for customization.
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