The approach - this isn't a 'show up and start talking' sales approach, but a deep dive to determine if your product is the right fit for the customer.
They practice what they preach and teach what they use in their own businesses. They are not shy to tell you what doesn't work, at least for them, either. And Mike Jones will always make time for anyone, client or not.
I enjoy the Sandler Training philosophy of "reinforcement training." Learning doesn't usually take place overnight. Through weekly classes I've been able to integrate what I'm learning and use what I've learned more effectively.
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