All of it! The importance of separating your identity from your role is an incredible mental foundation for a sales person to establish. Learning how and when to ask impactful questions, and drive conversations meaningfully forward instead of chasing tennis balls is fantastic. Also, I use this on my partner all the time, and it has made me a much better communicator with him. When things would make me mad because I felt like he wasn't understanding *me*, I've been able to reverse the conversation & start to get him to see things my way .... without having to tell him how I see things! Pretty. Great.
Sandler Training is extremely engaging and easy to digest. Our trainer, Mike Myers, was upbeat, professional and knowledgeable and made the training an awesome experience. The tools that I learned in Sandler Training have up-leveled my sales skills ranging from better discovery to better objection handling and negotiation.
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