Sales & Orders has a BigCommerce extension (or app as they call it), which allows us to integrate it with our website very easily. From there, we can sign into the Google Merchant account, create the feed (very easy), and then connect it to Google products such as Google Shopping, Google Ads, and Local Products. There are also options for Microsoft/Yahoo ads, social media product shopping, and more.

Sales & Orders works behind the scenes, putting the product data, specifically pricing and inventory, into a feed that is imported by our Google Ads account and Google Merchant Center where ads are created for our products.

Sales & Orders is a very valuable tool for our business. It connects our ecommerce products to Google Shopping and Google Ads by creating a data feed which is sent to Google. This allows us to make sure only in-stock products are being shown on Google Ads and Google Shopping.