We were searching for a tool that would allow optimizing ad campaigns. After comparing different tools and companies, we decided to choose Ringostat. This company offers unique opportunities for a business. For campaign optimization, we use call tracking and end-to-end analytics. We used call tracking to define sources of calls and keywords of companies; as a result, we mentioned that some campaigns bring junk leads.That's how we stopped these campaigns and launched more appropriate ones. End-to-end analytics helped us to see the cost recovery of investments in ads. Furthermore, we used a callback to increase the conversion in the call. And Ringostat's callback fully covered our needs.

Our company receives requests made by phones every day. So we needed to control sales reps and the number of missed calls. But our main goal was to track sources of calls to optimize ad budgets. Call tracking and virtual PBX fully covered our needs. Ringostat's virtual PBX allowed us to listen to the recordings of conversations. That's how we reduced the number of junk calls. We also used Ringostat's default reports to discover the effectiveness of ads.

"Initially, we appealed to Ringostat as we needed Virtual PBX. We were especially interested in the voice menu as our customers we struggling with the complex structure of the company. Then we had a product demonstration and discovered Ringostat Smart Phone. We understood that it's what we were looking for — a tool that will facilitate the work with customers for our sales reps. Well, as Smart Phone requires call tracking to work, we connected it as well. I guess the most important thing for us was the credibility of the service."