My customer service team like the ability to manage all reviews and Q&As from a single portal. Makes our response time much faster. We are receiving higher reviews now that people see that we respond to their reviews and their product questions. It has made a difference in our CTR to sales figures. It is far more time saving than having to sort through page by page of our products. The other great feature is the out of the box analytics and reporting tools. Makes my reporting job to the ELT easier.
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