RevBoss has all the required features like Contact information, company information, competitive intelligence which is accurate and always updated which make this unique from other products.

There are many, but let me start with the fact that I think this is not only the future of how smaller businesses generate mid to bottom of the funnel leads if they know how to write, pay attention, and know their target market (not as obvious a skill as one might think). I say future, because I was attracted to the fact that RevBoss uses AI / Machine Learning to help curate data from multiple sources, something I no longer have to do (or I could buy it for huge money). Also, the fact that they include the drip campaign software is another huge win. It's all in one place. Lastly, I say "Smaller business" because in the world of online advertising, the huge software companies outbid the smaller ones, even if the smaller companies have a better more small business focused product (as is the case with our BizAutomation cloud erp product). So this totally evens the playing field, which is a big deal for the smaller companies. We're already gearing up our own software in anticipation of this trend.

Easy market validation and content testing. We used RevBoss to test and validate different markets as well as to generate leads within those markets. We could easily A/B test content and sign up processes through the automated emails as well.