The Resonate platform, though not entirely intuitive in its design, helps so much when wanting to do deep dives on specific audiences to understand consumer behaviors and habits such as media consumption like websites they visit, TV shows they watch, shopping habits. Things that go way beyond typical demographics with educational and career focused questions too. I also love that it works fast and I can pull insights very quickly once I'm trained and know what I'm looking for.

Helps easily build custom audiences that are refined and targeted.

It’s easy to use and it has a lot of valuable information.