Resonate does a great job of having a plethora of ways to use the data insights from the audiences you build. They recently rolled out an AI feature which aggregates the data for you too, but you can narrow in by topic quite easily and see the comp/freq to help compare. You can organize the data to build audiences easily, either making it an AND statement or an OR statement to make it as broad/niche as you want. We use it for every client and roll it out onto a variety of platforms like Meta, Trade Desk, etc, throughout the year.

I love Resonate's UI - it's very easy to use, funcitonal, and efficient. It doesn't take much time for a new user to become aquainted with the UI wich is great. Resonate's customer service is also incredible and very patient - I always receive prompt answers to my questions no matter how many I send!

The tool provides deep insight into consumer audiences, and the pairing with online behaviors + pulse surveys makes it more up-to-date and actionable than the typical syndicated tools.