Automation is good for producing content and banners. It saves a lot of time.

I like that I can easily make social graphics without getting onto more complicated platforms. Adding text is easy, adding in stock photos is SUPER easy. No need to call a graphic designer for every little thing. It can pump out 52 unique images in about 1.5 hours with copy included.

In general, it is user-friendly. If you need to produce a visual fast and decline it in different formats, it is absolutely fantastic. Lots of templates, lots of options.