The funnel visualization of each automation that is sent from our account.

Good documentation & good support. Easy to set up, syncing with Magento was straight forward and painless. We were able to set up abandoned cart emails with minimal effort and exceeded our target ROI very quickly because of this. They estimate revenue based on your site analytics for new campaign types and proactively suggest accordingly automatically in the UI. Migrating our email template from another platform was actually pretty easy (done in house in 1 day) and what's awesome is once converted it worked with their drag and drop editor, meaning marketing staff no longer required IT for template changes as the blocks were all ready to go. I'm also impressed with their conversion tracking method & logic (read the documentation for info)

I love the granularity of the software that allows to target, customers as multiple levels, such as time since last visit, lifetime value, etc, and send customized email to various customer segmentation. The summary of opened and conversion rates by campaign is impressive. Then you get an overall store performance dashboard as well which is accurate and insightful There is so much more to like about the software, but this is some of the things I like best.