1. The price point is incredible compared to other services 2. It's easy to implement from a software engineering perspective 3. The documentation was clear on how to implement the integration

Facilita mucho el generar algoritmos de sugerencia a los clientes

Even if the free version, you can do nearly whatever the hell you wanna do with the system. With small-size business, 100,000 requests per month is enough to give you life. There are a ton of library that you can integrate into, though I'm using NextJs and run into some troubles at first. The technical lead was basically always there to give me direction lol even though I was on my free plan.