I like being able to connect to our Twitter and Facebook page in a single Splash through rebelmouse. It was easy for us to signup and link our twitter and Facebook accounts

This program helps businesses to brand their selves and get in touch with the outside world looking for their product.

You sign in through your social media and from there you can create your own blog (the setup reminds me of Pinterest). It's easy to edit your information, look at your statistics, and create content. Signing in through your Facebook and/or Twitter makes it easy for companies/content creators.