I like the full picture of SEO and the ideas I get in the keyword report. The overall picture in one place and what the competition is doing is invaluable. The grading scale and word count suggestions help to keep us on track and feel confident in our content. The ability to request one keyword library search per month for my niche is an amazing perk.
One of my favorite features is the content optimizer. The optimizer spells out which words I need to place in my articles to get them to potentially rank higher in google. It saved hours of key word research.
I like that by using RankIQ I can find great words for titles, important keywords, and information about competitor articles and how they are ranking. I feel like this tool saves me so much time and makes it possible to add keywords and phrases which are necessary for ranking as well as my reader's understanding. In addition to everything already mentioned, I also really appreciate that the topics to include are checked off as they are input into the article when using the content optimizer. This makes writing so much easier!
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