I love that it's so simple. I check the keyword library for related keywords and just download the report for those and write a topic. It saves me so much time and guessing! I used to have to guess about which keywords or topics would actually rank and how competitive they were, now it's done for me.
It's been brilliant to request topics be added to the keyword library. I like that the keywords narrow down where to start writing for a chance of ranking quickly.
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