Takes the SEO guesswork out for me. I used to spend so much time trying to analyze competitors sites and it does that for me.

Easy to use. Keywords that are given are easy to rank for. Tracks keyword ranking.

Helps me decide how long my articles should be and lets me know how easy they'll be to rank. It also gives me all of the terms and expressions that I should include in my article. Whenever I've had any issues, Natalie has been super quick in coming back to me and really helpful including showing me how best to use the tool, it's a really personal service. I can also easily check out the competition for that keyword too and plan my title. What I like best though is the peace of mind that it gives me, and my articles are ranking really well!