Rank IQ is easy to use. The functionality that I use is a combination of reports from the keyword library and running reports of my chosen keywords. I've had success with both. I started with the standard plan and did not find myself using the allotted reports, so I downgraded to the Lite Plan.

Accuracy! It is so discouraging to go after a keyword that an SEO tool shows to be relatively quick and easy to rank for - only to find out that is not the case at all - no matter how hard you try! Or to get that coveted first spot only to discover that the traffic estimates were not even remotely close to being correct! This has NOT been the case with RankIQ - the stats, the recommendations have all proven to be spot on, and my website says "Thank you!" for the massive bump in traffic and readers ;-)

RankIQ is super easy to use! It simplifies SEO and is intuitive to use. The short intro video is all you need to understand how to use the program. I have grown my blog from 0 pageviews to over 3k pageviews a month in less than a year (and including a few months' hiatus).