rampmetrics gives us the ability to really look at our analytics in meaningful ways. The best part is that there is no ongoing campaign setup through Marketo for online attribution...once onboarded, rampmetrics does the rest. It's nice that rampmetrics has a built-in data structure so we don't have to worry about keeping our UTM's consistent. Even if there is ever a mistake, it flags it for data cleaning and allows us to map on the fly. The UI is where rampmetrics really shines. A lot of exec teams ask vague questions such as "How are we doing?" or "Are we moving the needle?" - rampmetrics does a great job organizing the data so you can narrow down the right questions we want to ask, such as "How many leads engaged with that whitepaper?", "Which traffic source influenced the most revenue?", or "What was the content that created the most opportunities?". While other tools can sync multi-touch attribution data to SFDC, rampmetrics allows us to see this data in aggregate and slice and dice in powerful ways. The best part is that we can create complex queries on the fly without having to write any code. So if we want to ask complex questions such as "How many leads engaged with a specific whitepaper this quarter that came from LinkedIn (who aren't employees)?" We can do that in a matter of seconds. Being able to mix and match data fields and filters from SFDC is super powerful. It seems like the rampmetrics team has really thought through things in the eyes of marketers and being able to use the data to answer questions that marketers and execs want to know. I also don't have to create any custom apps or anything in SFDC to get the data to mash up. The rampmetrics support team is amazing. They really take a hands on approach to getting the app configured and the documentation is very detailed. They also provide customer support via Slack and are always going out of their way to help you understand the data. They are always adding new features and enhancements which is something I appreciate in SaaS software.