The return on investment for me using StudioPress' Genesis framework has been immeasurable. For a low, one-time cost you get lifetime updates to Genesis, allowing you to focus on developing and support child themes (which takes a fraction of the time compared to creating stand-alone themes). Let WordPress and Genesis do the heavy lifting of functionality while the child theme drives the look and feel. Using their readily-available child themes, I can stand up new sites for clients in a matter of hours. Developing sites from the ground up can often be done in a week or two, start to finish. I've been using the Genesis Framework since it's inception and have built hundreds of sites, and my entire business, on it.

The Genesis Framework and Studio Press themes are the perfect combination for business owners looking to scale their company. The Genesis Framework is a responsive, mobile-friendly framework built with SEO in mind that will help you rank higher on search engines like Google. Studio Press themes also offer limitless design options so you can customize your site to match any look and feel you want.

I bought the bundle of Genesis themes from StudioPress, which means that I have a theme for almost any kind of site I or my friends and collaborators might need, provided it doesn't require much in the way of design.