The ability to customize the marketing aspect and create a prize option based on the potential customers' actions. Marketing without movement does not lend itself to being memorable. Rafflecopter requires an action to be considered or entered in the drawing.

It is inexpensive and easy to set up. It seems to be the number one tool book marketers use for promotions so readers are comfortable seeing and interacting with it,

The interface is simple and so easy to use. There are plenty of pre-built features and options to choose from, and you can also "invent your own" if you need to. You will not find an easier tool to host and run your raffle