The custom AI action plans can be really helpful! I’ve found it tricky to know whether the effort I’m putting as a brand manager is going to get the best return on investment, but since ProQuo’s action plans are taken from whatever your goals are, data on your brand and what people expect of the category ...plus, your competitors, it gives you more confidence that you're making an impact.
TB
Türker B.
Global Brand Director at Unilever - Head of Digital Marketing and Ecommerce for Axe/Lynx - Behavioural Scientist
The data is really different to other brand trackers I’ve seen in the past because it’s based on your customers' feelings. I've come across System 1 methods before but not in this way. Because ProQuo's data is given to you daily, marketers are easily able to understand what their customers need and how their marketing efforts are performing while everything's live. The platform allows you to ask custom questions, which gives everything a more personal touch and allows you to get an even deeper understanding on what's most important to you.
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