Product Marketers tend to have positive can-do attitudes by nature with a drive to share and collaborate. Due to this, it is no surprise that PMA has built a professional organization with tools that drive engagement and networking. Their webinars, training, Slack channel and frequent events to learn or connect make it worth the time to invest. Their virtual meetups are genuine and not just full of jargony fluff. You can meet real people in the industry to learn from, which can tangibly accelerate your career and personal growth.

I really liked the fact it went through all the themes needed when it comes to being a Product Marketer. It gives you an unbiased overview of your responsibilities as a PMM and a series of best practices to enhance your skill set in each of those areas. There were good examples provided and the on-demand videos were helpful by showing slides throughout the course.

The community, various levels, and areas of expertise within PMA never impress me. Whether you're a beginner product marketer or a seasoned executive, there is a place for you. PMA spans around the world and not only has a significant online presence but also brings that presence to local events. On top of that, the content that Product Marketing Alliance publishes is top-notch.