I like the amount of very diverse subject in the most different levels of depth, which can really help someone that is either starting in the profession and also for seasoned professionals. It goes beyond the basic certification programs to a deep dive into different topics, such as pricing,positioning, narrative design and others.

The simple approach to Product Marketing fundementals is well thought out and presented. As an experienced product professional I still found the course beneficial, some parts as a review, but I also found new insights into the profession. The course work was easy to complete and the materials presented were easy to integrate into my daily workflows.

The Product Marketing Alliance (PMA) is hands down the best place for anyone looking to grow in product marketing—whether you're a beginner or an expert. As true thought leaders, they provide invaluable insights, especially for the SaaS industry. Thanks to PMA, I’ve been able to develop strong go-to-market strategies, lead marketing teams successfully, and drive success for both my employer and my own career. What I appreciate most is the chance to connect with experienced marketers from top companies and benchmark my own approaches. In Germany, product marketing expertise is still scarce, which is why I chose PMA. And I wasn’t disappointed! If you want to grow in this field, this is the place to be.