The community and camaraderie. As a new solo PMM, it was quite draining and daunting trying to teach myself and my organisation about Product Marketing. Especially when I didn't fully understand it myself. I was hesitatant to join for a while, mostly because I'm self-funded. But I so glad I did. I feel like I've developed more in 4 months than I did in last 3 years. The core course was great and I'm enjoying the masters courses but it was the weekly workshops that really sold it for me - they're like Group Therapy for Product Marketers. Harvey Lee is a total legend, I learnt so much from him and it was a fantastic forum to bring any challenge your facing to a virtual room of smart, engaged people. I love the tools and templates, and it seems like they are adding new ones quite regularly. There's a bank of really engaging content too, as you get on-demand access to all the Summit talks they've ever done, and regular email updates on pertinent product marketing topics from a range on industry experts. Finally, you get a PMA Summit ticket included in your membership, and it's probably the best marketing conference I've been too. Great networking opportunities, inspiring and interesting talks.

I took the Core Course and found it very useful to have a more complete vision of Product Marketing and to organize concepts and ideas. The templates are very useful.

I find the Slack channel and Scholar program valuable for gaining knowledge and practical skills. I also appreciate the templates, frameworks, webinars, and events that have helped me learn and grow. Earning the Product Marketing Core certification validated my skills and boosted my confidence. The community forum is a supportive and collaborative atmosphere. Meeting and connecting with other PMM professionals has proved valuable for my career. I feel encouraged and motivated by the community spirit and shared experiences.