The Competitors Intelligence Certified course was my second with PMA, so I had a good understanding of the user experience. It's very practical to dip in and out of the course when you have time and the right mindset for learning. I recommend making notes and watching the videos twice to help you absorb the content and answer the questions correctly. The webinars following the assessment are not compulsory but are recommended as they relate to case studies in the 'real world'. I recommend this course for beginners and experienced competitor analysts. I like how it explained how to use intel to create an outcome rather than simply gathering data for its own sake and having a more structured approach.

PMA gave me all of the tools I needed to pivot my career from a generalist marketer to a Product Marketing role. I managed to stay and excell in 3 similar roles so far and increasing my seniority ans skilles , based on the accurate and well trusted principles and frameworks that gave me confidence on my steps and decisions on strategy. The content and discussion topics on courses, webinars, networking, articles, e-books and guides is top-notch and can't be found anywhere else. PMA is the go-to community of world's leading and aspiring Product Marketers. Totally worth the membership and engagement!

Access information is the way that works best for you. You have opportunities to connect with people in person, over chat and over zoom all across the world.