It really is all about great content! But having PRLog is a great match to distribute great content. They have great stats, easy to monitor and nearly as many journalists, bloggers and press that use it as the more expensive sources.

The fact that it is free and very easy for users to submit press releases on PRLog, while still allowing to post a picture and have links within the text.

we use it for distributing press releases and boosting our SEO. i feel like it has definitely helped bring in more prospective users. good price.