Makes everything so much easier. No need to remember passwords or anything like that anymore.

Flexible application platform, can be tuned to meet the desired application needs, from customer portal or social intranet to public website with webshop. Thanks to the Material Design framework even the default basic design looks great on all devices from desktop to smartphone.

The simplicity and the possibility to customize anything to your own needs, with or without help. I liked that I could do very much myself without asking helpdesks or having things specially built (and paid for)