It is really easy to use sales and marketing platform. Good platform for beginners.

Makes email campaigns so.much easier to execute. The templates are also great.

Good time saving/automation. Great depth of features. It's nice not to have to use time that could be better spent on "human" tasks such as socialization, networking, brainstorming. Why spend time on tasks that are presently easy to automate with software like this when you have the opportunity to use time productively and efficiently on human and creativity oriented tasks.