Right now I am having fun directing link traffic to my custom audiences with the short url feature. Before I struggled to retarget people or build custom audiences so that I could later warm up prospects and turn them into leads.

Great tool for shortening urls to use with social media

When I use the link, it scrapes an image that I selected and a description, almost like a Twitter Card. Plus, I added my FB Pixel and created a vanity URL. Let's see if people click on it.