Very intuitive software, easy to navigate and find different areas for editing. It's easy to select elements to add and arrange, enable or disable content. I can easily link to other entries and find them quickly. I especially like how I can organize different sections as well as rearrange documents in the asset manager.

Flexibility, great functionality to add custom fields. Matrix field is amazing. Beautiful mark up with twig. Documentation is easy to read and there's tons of great examples. Tons of great people on the stack exchange that respond to your questions in just a couple of hours.

* Very easy install * Updates to the CMS happen from within, no uploading files * Superior UI * Superior asset management * Few or no add-ons needed to accomplish common tasks (unlike ExpressionEngine)