-- One Plateform for PIM and DAM -- Core library in ZF which allows to use all the features of Framework -- InBuilt API for Asset,Documents and Objects -- Support of Ext JS along with Latest PHP Version -- It also supports Redis for both backend and Frontend -- So many Out of Box functionality makes it more easy to use .

Pimcore is an outstanding framework for Digital Commerce. It combines content and e-commerce in a way, it’s been demanded for years, but has never actually been implemented in any framework or platform. Further, pimcore offers the functionality of a Content Management, - a Digital Asset Management (DAM), - and a Product Information Management system. In addition, pimcore provides a high-performance e-commerce framework to its partner agencies, in order to realize more ambitious Digital Commerce projects. At first glance, the administrative backend gives the impression of pimcore to be a complete web application rather than being a framework. However, at second glance you will see, that the initially given functionality is generic. Pimcore processes any content, data and asset. Pimcore agencies will further implement the specific functionality with their clients. Pimcore is an advanced platform for innovative projects, as the recent Shop Usability Award shows. Blackbit won, with an e-commerce platform on pimcore basis, the award for "innovativster Online-Shop 2016" (most innovative Online-Shop 2016). Hence, pimcore isn´t just innovative it is disruptive. Pimcore questions the business model of agencies, continuously taking over diligence work, that because of its technical complexity allegedly cannot be realized on client-side. Pimcore disenchants technology and serves its users the understanding of technology, with the help of an intuitive, even partially self-explanatory user interface. And this understanding of technology and its possibilities is, because of the progressing digitalization, urgently needed in those companies. Non-sustainable are systems, that keep their users on a certain distance to the technology and therefore prevent them, to discover new, creative and to their requirements adapted alternative uses.

The pimcore framework is packed full of functionality, which makes web application development from CMS to CRM lightning fast! But what strikes me the most about this constantly evolving platform is that every feature is generic enough to extend, with hardly any compromises.