The live feed is great for when you're shooting. Clients love that they can see themselves and make adjustments accordingly. Also, curves and other edits give you more control over how much you want to implement in your images, better than Lightroom.
There are plenty of things that you can like in Capture One Pro. I like the best way how Capture One renders RAW files. I think that it can give you much better colour rendering than some other softwares. It is also fast with Canon 5D MK3 raw files, probably because it is initially made for medium format files. It has great colour balancing options as well as skin colour correction.
Professionals know that to manipulate a raw file, third-party software must "interpret" the raw file as they do not have all of the algorithm unlike manufacturers. Capture One allows an extraordinary interpretation of the colors that optimizes and sublimate the photos taken in the studio or outdoors.
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