Definitely the return on investment. The tool is designed to encourage customer engagement on the site and does just that.

We get tracked travel of our clients around our site to see what really grabbed them. Buying questions are prompted. We are able to collect information for several of the initial buying steps and learn our customers buying motivations before we ever speak to them.

I like the product first and the support second. The product itself is awesome, very engaging and helpful to the customers, puts them in the drivers seat and in control of the process. Their support is very responsive and helpful which is very important!!