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PalitrumLab

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28 reviews
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4.9
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Evgeniy R.
06/04/2020
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Verified Current User
Review source: Organic

We have been using the BA since 2017 - the best system and best service

In the media agency, we have a wide range of objectives that are solved with Social Listening. A simple and straightforward query syntax language, rapid references collection, an opportunity to download automatic reports and filtering are undoubted advantages of Brand Analytics. All this allows qualitative assessment of brand competitive field and helps to reveal drivers and barriers of consumption and customer attitudes toward the brands and products.
И
Иван .
06/03/2020
Validated Reviewer
Verified Current User
Review source: Organic

Perfect solution for social media monitoring

Yota has been working with Brand Analytics for many years and throughout this time we have been utilizing a modern, stable and constantly evolving set of tools. Technical support is very responsive and helpful, and they are able to solve very complex and unique issues. We like best - Data collection from a large number of resources with minimal delay - Convenient tools for analysis of brand mentionings - Versatile customization of automatic tags as well as flexibility of manual tagging - Functional "assignments" help create tickets for the efficient processing of brand mentionings and monitoring of workflows - Speedy Technical Support
VL
Vlad L.
06/02/2020
Validated Reviewer
Verified Current User
Review source: Organic

good system and excellent service

We chose Brand Analytics for the high quality and comprehensiveness of data collection, which is extremely important in our research work. There is a convenient analytical functionality for data processing, and it allows us to build complex queries to select a desired segment. It seems that the system was intended for data analytics initially, and at the same time it provides a high quality monitoring. Also there is a very useful functionality, HR tag, in Brand Analytics. I have not seen anything like this in other systems. It allows us to search for employees' messages on social media by the company name indicated in their profile. This option is extremely popular in HR brand research for large employers.

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