PalitrumLab
28 reviews
- 1 profiles
- 3 categories
Average star rating
4.9
Serving customers since
PalitrumLab Reviews
KK
Konstantin K.
We know that we are good together!
The main advantage is ease of use and good customer service. We like the high-tech approach to the design and implementation of the program.
YL
Yana L.
Social media monitoring masters
We have been using Brand Analytics for 3 years. We tried using an alternative system but came back to Brand Analytics because this system provides better data collection and wider analytical functionality for the same money.
Brand Analytics is used by several divisions of our bank: media relations, customer service department, sales department and others.
At media relations we use the system for both monitoring of the information field and response, and for analyzing social media and mass media. Also the system helps us to assess the effectiveness of various publications and sources.
The function of subscribing to automatically generated reports is very convenient. We set up data composition and distribution schedule (up to several times a day, if necessary). Reports are sent via e-mail, and they look like ready-made presentations.
The notification system helps us keep our finger on the pulse and learn in real time about all important publications. It is configured for each manager according to required parameters dependent on specific tasks.
It is very convenient that Brand Analytics now has a full-fledged monitoring of "classic" media: print, TV and radio. We are planning to use this system in the future as one of the tools for working with classical media.
NZ
Norman Z.
Social listening Russia & CIS flagship
Brand Analytics was created in 2012 as a branch of one of the major Russian integration companies I-Teco. It has a wide range of data collection and analysis possibilities including automatic SPAM detection, topic segmentation, visual recognition, geo analysis and benchmark dashboards. This solution also accumulates history of all public Social data from the middle of 2012.
The tool covers extensive N of Social data sources, including social networks (VK, Facebook and Instagram as well), forums and blogs, Telegram, imageboards, traditional Online media.
In Russia we has been working with BA on a N of research projects. Although initially designed as a marketing/PR analytics tool, BA is a good companion to researchers, too. The dev team keeps the tool up to date in terms of newest trends of content analysis (both text & visual), which is very useful to brands, that do not possess such technologies within their portfolio.
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