PalitrumLab
28 reviews
- 1 profiles
- 3 categories
Average star rating
4.9
Serving customers since
PalitrumLab Reviews
VL
Vladislav L.
Brand Analytics is the best solution for social media listening
Brand Analytics is an excellent tool for social media listening. It helps to fulfill tasks of various teams and departments. The interface is user-friendly and well organized. Cool modern-looking diagrams are worth mentioning as well. The system has a variety of functions for the search and selection of messages you need, useful filters, and tools for segmentation of authors and commentators in social media according to socio-demographics and location.
A WOM (Word of mouth) filter is a helpful tool worth mentioning. It helps to differentiate posts of real users containing useful information.
In addition to this, Brand Analytics has beautiful auto-renewable dashboards, valuable for the top management, and are very easy to set up. You also can export any data or diagram you need in any format. Triggered alerts and scheduled e-mail reports come in handy as well.
Client Support is always ready to answer any questions, help with system settings and provide training for the client's team. So great!
TK
Tunik K.
Social media and mass media monitoring in one place
Brand Analytics platform enables offline media monitoring and social media monitoring in one interface.
Speed is one of the crucial elements of working with social media. While using the same interface, you can switch between topics of monitoring and sources in a split second. It also allows you to create various filters and manage your team members without delays.
System settings are very well thought through and don't complicate the work process, especially when there are many team members involved. Brand Analytics has a very user-friendly interface both in a web service and a mobile app.
There is no such thing as a perfect monitoring system, but Brand Analytic's Client Service helps adjust the system according to the client's needs.
In addition to this, Brand Analytics has all the technological capabilities of integration with various internal and external corporate systems, i.e. Helpdesks. It allows maximizing the effect of smooth work with social media.
SD
Sergey D.
More than just brand monitoring
We’ve been using this tool for almost half a year. It is easy to set up and start working. The account manager set everything up and taught me how to use the system. After several months, a couple of issues came up, but the support team responded and solved them promptly.
What Brand Analytics does, and its competitors don’t:
1. Image text recognition including Instagram stories
2. Parsing of comments from Facebook and Instagram
3. Audio and video transcription
4. Better quality and completeness of data parsing and analysis
5. Comparing to our previous social listening tool Brand Analytics finds twice as many mentions.
It’s very convenient for conducting competitors analysis, helped us to carry out an internal investigation and discover our growth points and competitor’s weak and strong qualities. We are planning to extend this practice and conduct similar research in the HR field.
There are many useful built-in reports. For example, a “persons” report helps detect positive and negative influencers and opinion leaders and work with them.
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