I like that I can do everything from a single platform and that I can enrich my CRM company records immediately. A lot of the other platforms I have tried out don't include the company decision-makers so I always have to jump between tools.
Outbound is great for sales prospecting, it's instantly so easy to get to grips with, so you can get up and running with lead generation campaigns quickly. The quality of the data is superb, especially for account-based marketing. I use it to mine multiple contacts within target accounts. and am getting very good results with it.
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