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Optimove

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264 reviews
  • 2 profiles
  • 16 categories
Average star rating
4.6
Serving customers since
2012
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Optimove Reviews

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Profile Name
Star Rating
211
44
8
1
0
JB
Johnny B.
10/21/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller

Best CRM for Gaming, but Implementation Takes Planning

Optimove is an industry leader for the online gaming business. If you're looking for an all-in-one CRM and CDP platform centered around a gaming business, there are no better options right now than Optimove.
Tina M.
TM
Tina M.
10/21/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller

Feature-Rich Platform with Outstanding Support, But Data Loading Needs Improvement

Besides being able to create dynamic target groups, track key CRM metrics seamlessly, and use tools like Optibot to help optimize our campaigns, my favorite part of Optimove is our Customer Success Team Lead. Any time we have questions or run into issues, he’s always readily available to assist. The product offers a lot of features, more than could be mastered in a short training session, so having a dedicated lead who supports us with day-to-day challenges is both comforting and greatly appreciated.
Verified User in Financial Services
UF
Verified User in Financial Services
09/18/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller

Great for marketers and awesome customer support

I've been thoroughly impressed with Optimove. The platform is powerful, yet incredibly user-friendly, which has made our daily operations significantly more efficient. One of the standout features is the user interface for creating communications templates. It's truly friendly and intuitive, allowing our team to build and launch comms quickly without a steep learning curve. The drag-and-drop functionality and clear design make it easy to bring creative ideas to life. The data analysis dashboard is another key highlight. It provides a clear, comprehensive overview of our data, which is essential for making informed decisions. The insights are presented in a way that's easy to understand, helping us quickly identify trends and optimize our campaigns. Finally, the customer support has been excellent. Their team is not only knowledgeable but also incredibly timely in their responses. Knowing we can rely on their prompt assistance if we ever have a question has given us great peace of mind. Overall, Optimove has been a fantastic partner for our marketing efforts.

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HQ Location:
New York

Social

@Optimove

What is Optimove?

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, ) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.    Optimove was recognized as the Visionary Leader in Gartner’s 0 4 Magic Quadrant for Multichannel Marketing Hubs. Optimove continues as a global leader for journey orchestration, as acknowledged in Gartner’s companion Critical Capabilities report. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com

Details

Year Founded
2012