Operative
- 3 profiles
- 12 categories
All Products & Services
Operative gives media companies the power of an open, data-driven, highly configurable architecture that works across all linear, digital and converged deals.
AOS is the industry-leading cloud-based solution to manage advertising workflows across platforms and inventories. It is designed to unify and connect data, drive operational automation, and deliver real-time insights to customers.
STAQ connects ad technology together for better operations through automated collection and transfer of reporting, analysis and data across the digital marketing stack. We integrate ad technology together, for both end customers and ad tech providers alike, to build more value from a best of breed ad tech stack. Through these connections, we help ad platforms build more into their valuable products so their clients can use them more effectively. We only do reporting and information transfer, never a piece of the stack. No bidding, no audience data, no media.
Operative Reviews
Verified User in Media Production
Operative.One Review
Verified User in Online Media
Able to streamline digital ads end to end
About
What is Operative?
Operative is a global software company that provides comprehensive advertising management solutions for media companies. Their platform is designed to streamline and optimize the entire advertising lifecycle, from planning and selling to delivering and billing. With a focus on enabling media companies to maximize their revenue and operational efficiency, Operative offers tools that facilitate cross-platform advertising strategies, inventory management, and automated workflows. The company serves a diverse range of clients, including broadcasters, digital publishers, and cable networks, helping them adapt to the dynamic media landscape.