It saves me so much time! It would take me forever to manually write and publish messages across all the LinkedIn groups - plus Twitter, Facebook & Google+. With Oktopost, you can write the message once and schedule it across multiple groups within a matter of minutes. It's also very useful to be able to post on behalf of my colleagues to their LinkedIn groups. It's much more powerful when messages come from the product experts but it can be difficult to convince them to be socially engaged. Oktopost solves this problem as I can just write on their behalf. Separating marketing into initiatives into campaigns makes it much easier to track the results.

Autposter campaigns & the ability to see conversions all the way down to a single message in a specific LinkedIn group. This really allows me to amplify results based on data, not guessing. The ability to also evaluate effectiveness of which groups are working vs. not, is great. I won't waste time marketing into a LinkedIn Group that is not effective. I also really love the social inbox. I like being able to respond right within the inbox vs getting a million emails a day. It really decreases my time spent on LinkedIn managment.

Publishing and scheduling though Oktopost are very easy, whether it is a one-off post or an entire campaign. SFDC and Marketo integration - leads generated from social media are pushed right into our other marketing and sales tools.