The user interface is very well thought through. Despite Oktopost being a very powerful tool, it's a joy to work with and very intuitive. The analytics and reports are powerful and I love the way you can set up different schedules for different posts and networks. This is especially powerful when it comes to LinkedIn groups. Oktopost was designed very much for the business to business market, and LinkedIn integration is key.
Oktopost's simple, to the point user interfaces makes the product amazing.
The social campaign allows me to queue my messages to be sent by date and employees from my organization.
Oktopost is an SMB marketers dream. Imagine having a single-dashboard where you can publish &schedule posts [including video & images] across multiple social channels, you can monitor feeds and identify highly relevant conversations to engage with, you can feed in content from third party websites to readily share with your networks, and you can track lead conversions easily in the system with a simple tracking code.
Social lead conversion is very important to me and to be able to see the conversions from each campaign & channel in an easy to view platform makes reporting all that much simpler. Likes are nice, but leads are better, and Oktopost makes this possible!
Also, the uber-intuitive dashboard makes navigating the system a cinch. Zero-training was needed [I literally purchased the platform in the morning, had a 30 minute intro call and was up and running from there -- no questions asked].
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