Oktopost makes scheduling social media campaigns extremely simple and easy to organize. The platform also makes it very easy to integrate employee advocacy. These features tend to be separated, and having them linked is very valuable.
Oktopost has singlehandedly let me launch a social program for ActionIQ at a scale the company has never seen in 6 years. And the fact that I can do that with one platform is remarkable as one person. And I leverage most, if not all, of my analytics and reporting from Oktopost. So as a one-stop shop, I'm finding a lot of success. There are aspects of the platform that ActionIQ doesn't leverage, but I think that's also a sign that Oktopost has multiple uses to fit different scales of company size/growth.
The social advocacy programme is fantastic, so easy for advocates (employees) to help grow our social presence and generate leads. I also really appreciate being able to turn on/off certain notifications meaning I am not distracted by irrelevant information, and I can quickly see when I need to approve posts. Furthermore, the calendar and social analytics are so simple to use and make keeping on top of data a straightforward task.
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