Unlike many social media management tools, Oktopost is oriented towards the needs of B2B companies, and the roll out of new features and capabilities seems to reflect this focus. This is particularly true for LinkedIn, where Oktopost seems to offer much better integration than many other vendors. For the most part Oktopost is intuitive, however getting maximum benefit out of some of the integrations and analytics will require some time investment. The account management team is typically responsive and helpful, and their own content marketing (blogs, webinars, etc.) can be a valuable resource, especially for employee advocacy. The Oktopost Advocacy app is extremely easy to use, and definitely helps users to support their company's social program and sales enablement efforts.

The platform is intuitive and integrates with both our website and our Salesforce, allowing for a clear picture of our client and prospect activity and connecting social activity with real monetary wins to establish the effectiveness of social as a selling channel.

Makes it easy to manage and leverage the collective strength of our organization on social media.