What has been a huge key is the calendar content scheduler. This combined with oktopost telling you the best times to post is great. Before oktopost, I would have to get on and post around 10-11 pm my time, ideal post time was from 3-5 am my time, so this is a huge help to boost social impressions and engagement.
Another nice thing is you can set up different campaigns and easily check which campaign a post is relevant to. Saves from having to do manually tracking or manually adding utm codes on links
I love that employee advocacy is integrated and you can easy share corporate messaging on the advocacy board. I also love how responsive and helpful the reps are.
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