I was clearly able to identify customers, who enjoyed the fact that they had an opportunity to move from section to section in the site, and the time spent on the site had increased. This increased immersion equated to the collection of more information, especially in terms of better product targeting.
Our company sells hundreds of PPE gloves and eyeware. As a customer, knowing what is best for you isn't always cut and dry. A product quiz really has helped determine wich product is best. The quizzes are well organized on the app.
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